Turn School Interest Into School Commitment
In June 2026, I'm working with a small group of educational thought leaders and consultants who are watching warm interest from schools turn into silence, and I'm going to show them exactly why that's happening and what to do about it.
Two focused 60-minute working sessions. A written plan you can act on immediately.
See the InvestmentIt's called the Positioning Audit because that's exactly what it is. Not a course. Not a generic marketing programme. Two focused 60-minute working sessions where we go through everything together, your messaging, your audience targeting, your offer tiers, and come out the other side with a written plan you can act on immediately.
I'm going to guide you through exactly where schools are losing interest, who should actually be receiving your outreach, and how to restructure your offers so decision makers say yes, even with restricted budgets, within two weeks of us finishing.
Clients who've gone through this
These results are not typical, but here's what's happened:
- ✓An educational consultant who restructured their tier offers and converted 3 school systems in the following term after months of "we'll think about it"
- ✓A school leadership expert who shifted their outreach from teachers to principals and doubled their response rate within 30 days
- ✓A thought leader in education who added a low-ticket entry point and had 7 schools commit within 6 weeks, schools who previously said budget was the issue
- ✓A curriculum consultant who rewrote their core messaging and closed a $3,000 school day engagement from a lead that had been sitting cold for two terms
They got this by going through exactly what we cover in the two sessions, diagnosing what's breaking down between interest and commitment, then building a clear structure that gives schools a reason to say yes right now.
This is perfect if you're...
An educational thought leader, consultant, or expert who has genuine demand, schools are opening your emails, clicking your links, and telling you they're interested, but something keeps breaking down before they commit.
You know the problem isn't your expertise. You suspect it might be your positioning, your messaging, or the way your offers are structured, but you're not sure exactly where the leak is or how to fix it without wasting more time and money guessing.
You'll walk away knowing...
- Exactly which people in schools should be receiving your outreachMost educational consultants are talking to the wrong people entirely. Teachers love your content, but teachers don't hold the budget. We'll map out how to get your work in front of the principals and heads of teaching and learning who can actually say yes.
- Why schools are defaulting to "next term" and what to do about itThe hesitation isn't really about budget. It's about perceived risk and unclear value. We'll build in the messaging that makes waiting feel like a cost, not a safe option.
- How to structure your tiers so each one feels like a complete and confident yesRight now the gap between your tiers is too large. Schools are either going for the cheapest option or walking away entirely. We fix that so every price point feels like a genuine decision, not a compromise.
- How to create an entry point that schools can say yes to even in a budget crunchA low-ticket offer isn't a discount. It's a door. It gets schools experiencing your work, builds trust, and primes them for the bigger engagement, without devaluing what you do.
- What your messaging needs to say to convert the schools already in your pipelineIn education, everyone uses the same language. The consultants who are booked out aren't necessarily better, they're clearer about the outcome. We'll rewrite how you talk about what you do so schools feel the cost of not having you.
How we'll work together
By You
You'll bring your current messaging, email outreach, offer descriptions, and any proposals or communications you've been sending to schools. Your context is essential. I can't diagnose what I can't see.
With You
Both sessions are live and collaborative. We work through your messaging, audience targeting, and tier structure together. Nothing gets handed to you without you understanding exactly why.
By Me
Between sessions I'll review everything you've shared and prepare a structured written recommendations document so you walk away with a clear, actionable plan.
Two sessions. One plan.
Diagnosis
Identify exactly where schools are losing interest or feeling uncertain, rather than guessing and changing the wrong things.
Map who should actually be receiving your outreach and pinpoint the gap between engagement and commitment.
Understand how schools are experiencing your offer and where pricing gaps are causing disengagement.
Identify the specific language schools need to hear so they feel the value before they see the price.
You'll leave Session 1 knowing exactly what's not working and why.
The Plan
Define your three offers so each one feels like a complete and valuable yes at its price point.
Design something schools can say yes to even with a restricted budget, priming them for the bigger engagement.
Replace "we'll do it next term" hesitation with a clear understanding of what waiting costs them.
Leave with a sequenced, prioritised roadmap of exactly what to do first, second, and third.
You'll leave Session 2 with momentum that starts immediately.
Everything that's covered
Session 1, Diagnosis
- Review your current messaging across all touchpoints so we identify exactly where schools are losing interest or feeling uncertain
- Map your current audience targeting to identify whether the right people are even seeing your work
- Audit your existing tier structure to understand where pricing gaps are causing disengagement
- Identify the specific language schools need to hear so your messaging speaks to outcomes, not just deliverables
Session 2, The Plan
- Restructure your three offer tiers so each feels like a complete and valuable yes at its price point
- Design a low-ticket entry point that lets schools with restricted budgets say yes immediately
- Build urgency and conversion messaging so waiting feels like a cost, not a safe option
- Create your 90-day action plan with a sequenced, prioritised roadmap
Written Recommendations Document
- Compile everything from both sessions into a clear written document, a permanent reference, not just notes from a good conversation
- Document your revised positioning and messaging so you can brief your team without re-explaining your strategy
- Capture your restructured tier offers for consistency across every proposal and conversation
- Record your target audience strategy and 90-day action plan so implementation begins immediately
Phase 2, Implementation Support
- Rewrite your core messaging and offer descriptions across your website, proposals, and emails
- Build out email sequences targeting principals and heads of teaching and learning
- Review and advise on your LinkedIn approach so it actively supports your outreach
- Two follow-up check-in calls over 4 weeks to adjust based on real feedback
- Ongoing feedback on proposals and communications as you send them
Now, I'd imagine you've got a few questions
Where and when?
Sessions are delivered live via Google Meet. Session 1 is booked at a time that suits you following confirmation. Session 2 follows within 1–2 weeks. The written recommendations document is delivered within a few days of Session 2. The whole process is designed to move quickly, because schools are making budget decisions right now.
How does it work?
Once you confirm you'd like to go ahead, I'll send you an invoice and we'll book Session 1. Before the session I'll ask you to share your current messaging, email outreach, and any proposals you've been sending, so we're straight into diagnosis, not discovery. Both sessions run for 60 minutes. No homework, no programme to follow, no modules. Just two focused working sessions and a written plan you can act on the day you receive it.
How much time do I need?
Two hours across two sessions, spread over 1–2 weeks. Plus a short amount of time beforehand to gather the materials I'll ask you to share. That's it. The goal is maximum clarity with minimum time investment.
Do I need to be a great marketer?
Not even slightly. This is designed for people who are brilliant at what they do but haven't had to think hard about positioning before. Most educational consultants got their early work through reputation and relationships, which means the marketing side has never been properly built. That's untapped potential sitting right there in your pipeline, waiting for the right structure around it.
What do I need to bring?
You need genuine demand, schools are engaging with you, responding to your outreach, or at least in your pipeline, but conversions are lower than they should be. You don't need a big following or a polished website. You need an offer that's real, a track record you can point to, and a genuine desire to figure out what's getting in the way.
Will this work in my context?
The frameworks aren't specific to one type of school system or education niche. Whether you're working with government schools, Catholic systems, independent schools, or international contexts, the underlying psychology of how decision makers evaluate and commit to consultants is consistent. What changes is the language. And that's exactly what we work on together.
What's it cost?
Positioning Audit
$997ex GST
- 2 x 60-minute live sessions
- Written recommendations document
- Revised positioning and messaging
- Restructured tier offers
- 90-day action plan
Audit + Phase 2 Implementation
Price on requestex GST
- Everything in the Positioning Audit
- Messaging and offer description rewrite
- Email sequence build-out
- LinkedIn approach review
- Two follow-up check-in calls over 4 weeks
- Ongoing proposal feedback
Payment is due upon confirmation. If you'd like to discuss a payment structure, just mention it when you reply.
One converted school day at $3,000 covers the audit three times over.
Is there a guarantee? There is.
I believe in earning my keep and keeping my promises to people. I will work with you until you have a clear, actionable positioning strategy you can implement immediately, no matter how long it takes, as long as you are actually bringing your real materials, engaging honestly in both sessions, and implementing what we cover.
In other words, you can't disengage entirely and come back six months later expecting the same result.
But come in, do the work, share what's actually going on in your business, if you don't walk away from Session 2 with a written plan that gives you complete clarity on what to fix and how to fix it, I'll keep working with you until you do.
You've got to fire some bullets but I will give you the gun.
Fair?
You don't need to send me any money now.
If you've read through everything above and it sounds like exactly what Skills for Schools needs right now, just reply back:
"I'M IN!"
Then I'll get you set up.
First come, first served.